Social Media Marketing is one of the two main forms of Online Marketing. The other is Search Engine Marketing.
Social Media include websites like Facebook, Twitter, LinkedIn, and YouTube, but can include many other online “touchpoints” where you can meet potential customers.
Social Media Marketing differs significantly from Search Engine Marketing in that when you meet someone on a Social Media location you are primarily networking and not selling. You must be careful not to lose your credibility by being too pushy and always promoting yourself. Like they say at the leading business networking company Business Networking International (BNI), givers gain.
That just means that before anyone will do business with you, you must become trusted by helping them. You must be as interested in promoting others as you are in promoting yourself. As the great communication’s expert Dale Carnegie has said…
“You can make more friends in two months by being interested in other people than you can in two years trying to get other people interested in you.”
This should be the mantra for all of your Social Media Marketing and perhaps for all marketing.
In other words… help others first. It’s only after building trust that anyone will pay attention to your message anyways.
And once you have that trust, then if you can offer to share your solution.
It works the same in online marketing. Only after you’ve created trust on Social Media sites, should you send someone to your website.
This is the essence of good Social Media Marketing. But there’s also much more to it. You can learn more here.
